Soap Operas in Italy

I don't watch any day time soap operas at home, so I had absolutely no idea what the show 'Beautiful' was all about.

About 95% of the population in Italian watch this show.

Monday's to Friday's....1:45 to 2:15 pm.

Strategic time slot. Lunch time.

http://simple.wikipedia.org/wiki/The_Bold_and_the_Beautiful